There came a sturm und drang-y time in the nation when the old myths, tales, and dreams no longer applied for 99 percent of the people.
And so, the great mass of people gnashed their remaining teeth and cried out for help, pleading and beseeching into all corners of the land, seeking a new champion to set things right -- to have new stories constructed, which would then help the People survive their overly restrained and heavily-regulated lives at the hands of a cruel and unjust emperor, called the President.
And so, the people went straight to the well which was poisoning them, which was Unrestrained, Celebratory, Cutthroat Capitalism, and drew from that well a well-dunked champion who had arcane knowledge of chants and spells, and who also had some tips on how best to drink from the well's wooden bucket without anyone catching on, or having to pay the evil emperor for the right to do so.
First, the tale was created that no rich person should have to pay to drink from the well, even though the well was to be maintained and kept in healthful order, for all people to use as necessary for daily sustenance.