NPR, PBS and local public broadcast stations around the country are hiring more journalists and pumping millions of dollars into investigative news to make up for what they see as a lack of deep-digging coverage by their for-profit counterparts.
Public radio and TV stations have seen the need for reporting that holds government and business accountable increase as newspapers and TV networks cut their staffs and cable television stations have filled their schedules with more opinion journalism.
"Where the marketplace is unable to serve, that's the role of public media," PBS President and CEO Paula Kerger said last year at a summit on the future of media at the Federal Communications Commission. "PBS exists to serve the people, not to sell them."
In the past three years, the Corporation for Public Broadcasting has invested more than $90 million in federal funds on new journalism initiatives. That includes a $10 million local journalism initiative that is paying for the creation of five regional centers that will help local PBS and NPR stations cover news that affects wider geographic areas. Also, a $6 million grant from the group expanded the PBS investigative series "Frontline" from a seasonal series with a summer break to a year-round program.
Meanwhile, NPR has started an investigative reporting unit supported by philanthropic funds - including $3.2 million donated in the last year.
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