This winter, New Year's Eve revelers will have a close-up view of Times Square's first environmentally friendly billboard powered entirely by wind and sun.
But the billboard might not be quite as dazzling as some of its high-powered neighbors along the Great White Way.
Construction on the 35,000-pound sign advertising Ricoh Americas Corp. is to begin this month across the avenue from the building where the ball drops on New Year's Eve.
Times Square getting its first 'green' billboard
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