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You are here News Human Rights Big sponsors cancel support for Pride parades, but LGBTQ+ groups remain determined

Big sponsors cancel support for Pride parades, but LGBTQ+ groups remain determined

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Gay PrideSan Francisco Pride Director Suzanne Ford feels both saddened and determined about this year's plans for the city's iconic Pride parade.

The longtime LGBTQ organization is dealing with the potential loss of $300,000 in corporate sponsorship for its hugely popular annual parade, funding needed ahead of June's Pride Month. Multiyear sponsors including Comcast, Anheuser-Busch and Diageo have all backed away from participating.

"We're very disappointed. We're hurt. It's not just a number or transaction," Ford told USA TODAY shortly after announcing the sponsors' exit. "We know everybody is facing difficult decisions to make right now. But we're not going anywhere."

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