Call it the art of rebranding.
President Donald Trump has a new proposal for the redevelopment of Gaza — and it is decidedly less flashy sounding.
Just months after saying the U.S. should take over the war-torn seaside Palestinian territory and turn it into the "Riviera of the Middle East," Trump now wants to make it "a freedom zone," giving fresh life to a controversial foreign policy proposal.
"Gaza has been a territory of death and destruction for many years," Trump told reporters after a roundtable with business leaders in Qatar on May 14. "Let the United States get involved and make it just a freedom zone."