Getting a straight answer in this world anymore is next door to impossible: You can ring the doorbell for Fact all day and night, but, only Spin will come to the door. The latest case in point: writing a corporation with a helpful suggestion, where everyone wins. You already know how this turns out, I'll bet. For the record, and to help flesh out your imaginations, some detail:
We live out in the country, in an area where our drinking water needs filtering from various muds and murk. We use the handy (but expensive-seeming, for our monthly budget) replaceable-cartridge water filters from PUR. (Short commercial: They do a pretty good job.)
Thing is, the size and heft of these things always snags attention: more than 4 inches long, 2.5 across, 4-point-8 ounces -- more, when they're filled with water, dead, and on their way to the landfill.
The gnawing consideration always asserts itself: We are drinking better water, but we are contributing to the explosion of landfills bursting beyond their planned, and revised, sizes. So, PUR was sent the concern -- thanks for making the filters, but we're making a very poor and ironic environmental trade in this process: Clean up one element of Nature that then trashes another? Zero sum gain, or worse, right, PUR?



Later this month, on the holiday of Purim, Jewish people will dress in silly costumes, eat...
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